Bodcaw’s Legacy

Since 1903, Bodcaw Bank has been more than a financial institution. It’s been a steady hand for its community by serving generations of families, farmers, and small businesses in southern Arkansas.

From its original branch in Stamps, Arkansas, Bodcaw Bank has expanded thoughtfully, opening new locations in Magnolia and Texarkana to meet the needs of more customers while maintaining the close-knit service of a true community bank. Bodcaw has grown with purpose while staying rooted in its values: local service, long-term relationships, and strong financial stewardship.

Operating in the dark

Bodcaw had deep ties to its community and a clear sense of who it served. But the team wanted to move from instinct to insight. They were already close to their customers, but now they wanted clear, data-driven evidence to guide their decisions. With the right tool, they could measure what they already knew and uncover new ways to serve and grow.

That’s where Bodcaw leaned on Smiley Analytics.

“We want to partner with you and help you understand the “Why” behind your data.” –Elizabeth Glasbrenner, President & CEO Smiley Technologies

Once the team started using the platform, an interesting insight came into focus: their customer base was older than expected. Bodcaw needed to future-proof its growth and start building relationships with the next generation of customers.

Smiley Analytics gave Bodcaw the ability to visualize customer demographics clearly and turn those insights into an actionable strategy. That data helped spark a new direction which led to Green Apple Banking.

A community-oriented solution

Green Apple Banking is more than a campaign. It’s a focused strategy to serve younger customers, primarily teachers. The program includes a higher interest deposit account, classroom partnerships, reduced loan fees, and sign-on incentives designed specifically for educators.

This move did more than solve a demographic gap. It created real value for people shaping the future of the region, all while giving Bodcaw a clear path forward. That’s what happens when data works in the service of community banking.

Results and Lessons Learned

As banks plan for the future, data is becoming more and more important. There is now more data available than ever, but it can be challenging to collect and analyze. That’s where Smiley Analytics comes in.While it’s too soon to track Bodcaw’s success in numbers, it’s already clear that they will be better suited for the future all while offering services that help their community.        

In banking, adaptability is key. Smiley provides more than a core. It provides a steady, collaborative partnership built for progress and the long-haul.

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