Smiley Technologies Reconfirmed as Certified Evergreen™


Smiley Technologies has officially been re-confirmed by Tugboat Institute to be a Certified Evergreen™ company. In 2019, Smiley became a Certified Evergreen™ company and spent the last few months becoming re-certified. Click this video link to learn more about the Certified Evergreen™ program.

The Tugboat Institute was excited to announce that Smiley had completed their Certified Evergreen™ recertification. “Companies that are awarded Certified Evergreen status have undergone an extensive, rigorous assessment with the intention of continual improvement and enduring excellence around values, practices, and people. Evergreen companies belong to a select peer group of similarly purpose-driven organizations that attract top talent, valuable partners, and loyal customers. The Certified Evergreen mark calls out the commitment to excellence and longevity that these businesses share.” – Tugboat Institute

Evergreen businesses are led by purpose-driven leaders with the grit and resourcefulness to build and scale private, profitable, enduring, and market-leading businesses that make a dent in the universe. Evergreen businesses put their people first and avoid raising capital that puts money before mission and imposes a growth-at-all-costs or exit-oriented mindset. They measure success by how well they deliver on their mission and they embody the Evergreen 7Ps.

Evergreen ™ businesses hold the 7Ps as part of their core values:

  • Perseverance
  • People First
  • Private
  • Profit
  • Paced Growth
  • Pragmatic Innovation

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