LITTLE ROCK, AR – May 9, 2022 – Smiley Technologies, Inc., celebrating its 20th anniversary this year, is pleased to announce a new logo and rebrand. Smiley Technologies, Inc., founded in 2002, provides core/digital software solutions and services to community banks nationwide.
President & CEO Elizabeth Glasbrenner and her brother Vance Smiley, a current board member, set out 20 years ago to change the core banking industry. They founded their new bank technology company on the principle that banking is about the people. Twenty years later, Smiley remains steady in this belief and continues to nurture its partner bank relationships with reliable, agile technology and superior customer service.
Along with a new logo and rebrand, Smiley embarks on a new decade with fresh goals for recruiting new bank partnerships that share its values, for adding new team members, for steady and strategic growth, and for maintaining the superior customer service and developmental agility for which the company is known.
The logo’s deep blue symbolizes authority and integrity while the electric blue reflects the energy Smiley brings to serving its partner banks. The “smiley” as opposed to “Smiley” reminds us that we do not stand ahead of our partners, Smiley is right there next to them every step of the way. And above all, Smiley subtly smiles in everything they do because they are happy to serve their partners.
Glasbrenner said, “When my brother and I founded this company twenty years ago, our goal was not to become the biggest in the industry, but to be the best. We are confident about our future and our sustained vision of being community banks’ technology partner of choice.”
About Smiley Technologies, Inc.
Based in Little Rock, AR, Smiley Technologies, Inc., is a core and digital provider for community banks that was founded in 2002 out of the need for better software and superior service. Smiley’s mission is to be a trusted provider of security, innovative banking solutions, and exceptional customer service to our valued partner banks. Smiley’s core banking platform is a vertically integrated solution with most banking functions in one system, enabling optimal access to information. With highly individualized, responsive customer service and continuous innovation, the Smiley team understands core banking and how to provide value to community banks.
Learn more about Smiley Technologies at https://www.sibanking.com